Archive for the ‘Damage Control’ Category

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You don’t need to see my face

August 22, 2014

Although I am far from being what I consider ‘old’, I realize I am becoming more and more persnickety as I age.

And even though I spent the last five years of my life developing a name for myself as a consultant in social media, all that time spent on social media has made me HATE certain outlets, like Facebook.

Why?

Because too much time on it day after day after day has made me dislike people.

People I would otherwise enjoy in real-life, face-to-face time can often become SO annoying on Facebook.

I actually think I have more people ‘hidden’ on my Facebook feed than those that show just because I didn’t want to start hating them in real life simply because they are super annoying with their posts, comments, photos or combination thereof. And then there are those that I purposefully don’t hide because I get so much pleasure out of saying “can you believe they posted this?!?!” or “what is wrong with her?!?!”

There are many types:

1) The wannabe politician: this person argues about all things politics with anyone and everyone and is ALWAYS right. Because even though it’s all a debate about opinions, theirs is the only right one.

2) The recent divorce: this person has gone through a recent breakup (whether a marriage or just boyfriend/girlfriend) and has taken to social media to make themselves feel good. Tons of posts taken in the bathroom to show how hot they are, along with self-help memes about how they are stronger than you know constantly fill this feed.

3) The over-sharer: this person re-posts stupid crap constantly. And a lot of it is memes with mis-spellings produced by radio stations.

4) The selfie poster: pretty self explanatory. Just absolutely OBSESSED with posting pictures of themselves taking pictures of themselves. There is an important distinction that needs to be made here however, because I don’t mind seeing photos of people that someone else took – but there is just something about a proliferation of photos taken by the hand of the person posting that niggles at me.

5) Tommy or Toni Tough-nuts: this person has a life full of first world problems which they use Facebook to complain endlessly about. However, they would never think to go politely ask the neighbor to turn down the music when they can instead passive-aggressively complain on Facebook. That’s where the sympathy is at.

6) The person who grew up in the United States but has a thin grasp on the English language. Simple words like ‘their’, ‘they’re’ and ‘there’ befuddle them. While I know we all make grammatical mistakes these people don’t even bother to try not being idiots. They may simply omit punctuation consistently, or not care that ‘your’ and ‘you’re’ are totally different. Or even know. All I know is that it drives me crazy.

7) The chain-mail pusher: there seems to be an increasing number of ways people use Facebook to peer pressure others into doing something (most brought on by the infamous ‘tag’). The most obvious one right now is an ice bucket challenge, which also has the great side effect of people lecturing others on why THEY should think it is important too, just because they are doing it.

Now isn’t that just what I need, someone who is supposed to be a friend lecturing me because I don’t want to be peer pressured into donating money for their cause? (Far be it from me to lecture them about not donating to the charities I find important!)

All this is to say that I am taking a big old break from Facebook.

I don’t want to be a person that judges people based on their online ‘persona’ which is really what it is! I am a horrible, rotten person that then complains about people on Facebook and I don’t want to be like that anymore. What a ridiculous waste of my time!

I want to enjoy people in real life, and stop making decisions based on Facebook posts.

I want to be a better person, and I hope getting off most of social media, but primarily Facebook, will help me do that. I will still be on Instagram though, since I never get sucked into the comments on there, and mostly don’t know the people I am following.

I am also spending more time publishing silly things on http://trackingmaija.com/ – for some reason, I feel more pressure to write in-depth blogs on this site. Yeah I know, I am a total weirdo!

Ironically, this post may automatically show up on my Facebook feed. I have to see if I can turn that off from WordPress. Happy weekend, everyone!

One last thing. Just to be a hypocrite, here’s a selfie for ya!

Haha, #selfie

Haha, #selfie

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Patagonia’s proactive response to BPA fallout helps establish trust

September 8, 2009

Patagonia bottleOn September 4, Patagonia officially announced they were terminating all co-branding and co-marketing efforts with SIGG, Inc., after recent news reports found that a Bisphenol A (BPA) epoxy coating was used in most aluminum SIGG bottles manufactured prior to August 2008.

The reason for the termination was because SIGG assured Patagonia that the liners of their bottles did not contain BPA, which is a chemical that Patagonia, as a company, states it does not support the use of in any consumer products.

Patagonia announced it is no longer selling any SIGG bottles in its stores or through either its catalog or on-line distribution channels. Additionally, Patagonia is accepting returns of any SIGG bottle that was purchased through Patagonia for a full customer refund. Customers can bring their Patagonia-labeled SIGG bottles to either the nearest Patagonia store, or can return it through the mail.

Unfortunately for Patagonia, a print advertisement showing Patagonia’s founder and owner, Yvon Chouinard, holding a SIGG bottle will appear in an upcoming issue of Backpacker Magazine, which had already gone to print when the report about the BPA in the liners appeared. However, I think that Patagonia’s proactive and honest approach to addressing the issue – very publicly – will help temper any fallout that may ensue.

In fact, Patagonia’s announcement on Facebook has been met with appreciation for their quick reaction to the BPA-SIGG announcement with users saying things about Patagonia such as, “nice to see a company that takes action instead of looking the other way…” and “this is why I remain loyal to Patagonia…”

In today’s world where globalization and cost rule supply chains, consumers, more than ever, depend on companies to keep them safe from these types of health hazards. And although Patagonia was not able to do so in this case, its quick, efficient response will largely help the company save face amongst its customer base.

Traditionally, the fallout from this type of recall is far more steep for the manufacturer, or in this case SIGG. If you think back to the Mattel toy recall from Wal-Mart in 2007 Mattel bore the brunt of the blame, and definitely suffered long-term financial consequences as a result. The effect on Wal-Mart wasn’t as dramatic, but again, customers expect that when they take a product off the shelves, it is safe for normal use.

In an ideal world, consumers would never need to worry about hazardous products making their way onto store shelves, but today’s globalization and demanding shareholders are severely squeezing supply chains, putting consumers more at risk than ever for faulty product purchases. This is why it is more important than ever for companies to establish trust with their customers, and to ensure them they have the customers’ best interests, and not just the bottom line, as the number one priority, just as Patagonia has demonstrated this week.

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Study shows Internet surfing at work increases productivity

April 2, 2009

internet-surfing2A University of Melbourne study released Thursday shows that surfing the Internet during work actually increases concentration levels and helps facilitate a more productive work force.

The study looked at 300 workers, of which 70% used the Internet at work for leisure browsing. The participants were on the Internet for less than 20% of their total time in the office, yet were found to be 9% more productive than those who did not use the Internet.

The study found that taking the time to visit Web sites of personal interest afforded workers a short mental break, which in turn resulted in an increase in total productivity.

The most popular activities the participants used on the Internet ranged from reading online news sites, searching for product reviews, and of course watching videos on YouTube.

The study’s author, Dr. Brent Corker, said on the university’s Web site, “Short and unobtrusive breaks, such as a quick surf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days’ work, and as a result, increased productivity.”

It’s ironic that companies spend hundreds of thousands of dollars on software to prevent workers from visiting Web sites for fear of loss productivity when it turns out that may not necessarily be true.

So perhaps it’s worth printing out a copy of the study and keeping it handy, for the next time you get caught tweeting at work.