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Cuban finds trouble on Twitter

April 1, 2009

cuban3Mark Cuban, the outspoken owner of the Dallas Mavericks, has quite a history of criticizing league referees, and subsequently getting fined by the NBA for his often disparaging comments.

In 2006, the NBA fined Cuban $250,000 following the Mavericks’ loss to the Miami Heat in game 5 of the 2006 NBA finals for what the NBA termed “repeated misconduct.” In total, Cuban has paid the league more than $1.5 million for a variety of transgressions.

As recently as January, Cuban was fined $25,000 for an outburst over a foul in Denver. This week, he was assessed another $25,000 fine for using Twitter to voice his anger over the officiating calls at a March 27 game, which was again against the Denver Nuggets.

During the game Cuban posted two updates to his Twitter account, amounting to a total of 49 words. The posts, in their entirety, are shown below.

Update 1:how do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground ?10:25 PM Mar 27th from web

Update 2: scary part of that play: Same crew chief from game in Denver where they missed call – last play of the game & 1st JRSmith/Wright issue.10:35 PM Mar 27th from web

Do the posts seem overly harsh or critical? Not particularly, especially when considering video footage I’ve seen of Cuban railing at the officials. However, it isn’t my opinion that matters here, it is the NBA’s and they felt that the tweets were inappropriate, to the tune of $510 a word.

The lesson from this incident is interesting. Anyone can look you up on Twitter to see what you’ve been saying. Depending on how often you tweet, anyone can go look back at what you said for days or weeks. And what you say could potentially end up hurting your personal image, or brand.

I think people have a tendency to forget that what they put out on the Internet STAYS on the Internet and could potentially be found and used against them at some point in the future.

While social networking sites are a lot of fun and a great tool to keep in touch or renew friendships with people far away, they still need to be used with caution. Today, more than ever, employers are performing Internet searches on potential candidates and even current employees. Social networking sites make it easy for anyone to learn about your interests, hobbies, and friends. So, before you post just remember that you have a brand to protect – yourself.

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